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Tag Archives: Copywriting

Happy birthday, j

Dear Js,
So… I finally have something to start this letter with, because I almost killed you again. Let me tell you what happened. I’ll describe it almost exactly as I told mama after we made it back home, covered with mud and stinky with

Hell is a Dim Sum with kids. But I think I’m falling in love

Dear j,
You’re so cute. I think I’m falling in love all over again. Has this old man gone soft?
What I realized is the more time I spend with you, the more mellow you get. If our contact is limited to the few moments

You need feelings to make straight choices

Dear Js,
This beer. It’s not working. Not tipsy enough. I’m fetching another. The first one was my Friday beer. The next one is my celebration beer.
Why? Because I kicked ass today. Mama did too, but I’ll do me first this time, then her,

The difference between using a hooker and finding Your Hook

(Simple Writing Bullet #4: The Hook)
This is a hook — Forbes lists it as one of the top twenty tools ever invented:

This is a hooker, played by Julia Roberts in Pretty Woman:

And this is The Hook of Pretty Woman:
A businessman falls

This might be 9x more effective than your business card

Got a business card? How’s that working for you? Does it work hard to bring you people who are ready to buy? Is it so valuable that your prospects will photocopy it to share with their friends?
Or… does your business card just look pretty,

Write backwards

Did you hear the one about a kindergarten teacher and a girl with boots that won’t fit? The teacher spotted a little girl pulling on her red boots so hard, she tipped over, fell on her back and started crying. The teacher rushed to help,

Did God accidentally reveal how to write the ultimate Bio?

Writing to drive action is not about slinging fancy words. It’s about knowing things.
And fixing what you don’t know.
What you don’t know hurts you twice: Once because problems become harder than they need to be, and twice because as long as you don’t

Do you make the mistake of saying what’s on your mind?

Is your writing selfish? Do you go: “We are the best! Haha! I’m witty and funny! I am cool! I am quirky! Look at me! Me me me We we we I I I me me me…” ?
That’s okay, it’s not your fault. School

You don’t need to be a wordsmith – you need to listen

Some writers obsess with spelling, punctuation, grammar and adjectives. Some lose sleep trying to be funny, witty or cute. Some brag about their awards or mastery of style guides and writing rules… or the thickness of their thesaurus. Some scream HYPE! while others prefer Vague.

Copy Cub’s Simple Writing Guide for Troublemakers

Hello, and welcome to the start of a series of tips to write better. Warning: these will NOT make you a better writer. In fact, they will most likely make your writing worse. If you’re in school, this could fail you out of your classes.