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Tag Archives: advertising

Happy birthday, j

Dear Js,
So… I finally have something to start this letter with, because I almost killed you again. Let me tell you what happened. I’ll describe it almost exactly as I told mama after we made it back home, covered with mud and stinky with

Hell is a Dim Sum with kids. But I think I’m falling in love

Dear j,
You’re so cute. I think I’m falling in love all over again. Has this old man gone soft?
What I realized is the more time I spend with you, the more mellow you get. If our contact is limited to the few moments

The difference between using a hooker and finding Your Hook

(Simple Writing Bullet #4: The Hook)
This is a hook — Forbes lists it as one of the top twenty tools ever invented:

This is a hooker, played by Julia Roberts in Pretty Woman:

And this is The Hook of Pretty Woman:
A businessman falls

Do you make the mistake of saying what’s on your mind?

Is your writing selfish? Do you go: “We are the best! Haha! I’m witty and funny! I am cool! I am quirky! Look at me! Me me me We we we I I I me me me…” ?
That’s okay, it’s not your fault. School

You don’t need to be a wordsmith – you need to listen

Some writers obsess with spelling, punctuation, grammar and adjectives. Some lose sleep trying to be funny, witty or cute. Some brag about their awards or mastery of style guides and writing rules… or the thickness of their thesaurus. Some scream HYPE! while others prefer Vague.

Copy Cub’s Simple Writing Guide for Troublemakers

Hello, and welcome to the start of a series of tips to write better. Warning: these will NOT make you a better writer. In fact, they will most likely make your writing worse. If you’re in school, this could fail you out of your classes.

Now you know your ABCs

Dear J,
It’s 2am and I just finished some personal writing. I’m taking a break and writing to you. Just fetched a beer from downstairs. A little late for my first beer but I had been putting it off to avoid breaking my rhythm, and

How to get free publicity from big advertising failures

If you’re someone who invests in your business with your own money, you probably won’t want to do much brand or image advertising.
Because as Raymond Rubicam put it: “The only purpose of advertising is to sell. It has no other justification worth mentioning.”
Instead,