Recommended reading

Practical
Scientific Advertising – Claude Hopkins
Reason Why Advertising – John E Kennedy
Influence: The Psychology of Persuasion – Robert Cialdini
Predictibly Irrational: The Hidden Forcevisual s that Shape Our Decisions – Dan Ariely
Mindset: The New Psychology of Success – Carol Dweck
Start with No: The Negotiating Tools Pros Don’t Want You to Know – Jim Camp
Ogilvy on Advertising – David Ogilvy
Tested Advertising Methods – John Caples
Commonsense Direct and Digital Marketing – Drayton Bird
How to Make Your Advertising Make Money – John Caples
Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath
Be My Guest – Conrad Hilton
Reality in Advertising – Rosser Reeves
Save The Cat! The Last Book on Screenwriting You’ll Ever Need – Blake Snyder
Superhero: The Secret Origin of a Genre – Peter Coogan
Zig Ziglar’s Secrets of Closing the Sale – Zig Ziglar
The Ultimate Sales Letter – Dan Kennedy
Marketing to the Affluent – Dan Kennedy
How to Sell at Prices Higher than Your Competitors – Larry Steinmetz
Marketing to Seniors and Leading Edge Boomers – Dan Kennedy
The Gary Halbert Letter
Bencivenga Bullets

Perspective
The Power of Myth – Joseph Campbell
Walt Disney: An American Original – Bob Thomas
Iaccoca – An Autobiography
The True Believer: Thoughts on the Nature of Mass Movements – Eric Hoffer
Superman: High-Flying History of America’s Most Enduring Hero – Larry Tye
Guns Germs and Steel – Jared Diamond
Economics in One Lesson – Henry Hazlitt
The Everything Store: Jeff Bezos and the Age of Amazon – Brad Stone
Act Now: How I Turn Ideas into Million-Dollar Products – Kevin Harrington
The Demographic Cliff – Harry Dent
Car Guys vs Bean Counters – Bob Lutz
Propaganda – Edward Bernays
Crystallizing Public Opinion – Edward Bernays
Trust Me, I’m Lying: Confessions of a Media Manipulator – Ryan Holiday
Status Anxiety – Alain de Botton
Man’s Search for Meaning – Viktor Frankl
Women’s Ways of Knowing – Mary Field Belenky
The Paradox of Choice: Why More is Less – Barry Schwartz
The Untold Story: My 20 Years Running National Enquirer – Iain Calder
Profiles of Genius – Gene Landrum
A Calendar of Wisdom: Daily Thoughts to Nourish the Soul – Leo Tolstoy
What Cops Know – Connie Fletcher
The Rice Diet Report – Judy Moscovitz
Mail-Order Mysteries – Kirk Demarais
What a Way to Live and Make a Living – Lyman P. Wood
Think and Grow Rich – Napoleon Hill

Fun
The Deep Blue Good-by: A Travis McGee Novel – the first in the series by crime fiction master John D MacDonald
Raymond Carver: Collected Stories – desperation, betrayal, working-class struggle, alcoholism, dirty realism, minimalist fiction
Dave Chappelle – observation, storytelling
Eminem – rhythm, wordplay, visuals, unexpected rhymes (what rhymes with Orange?), writing as a habit

Daily
Muck Rack Daily – Daily snapshot of what journalists around the world are reading, thinking and commenting on
PopURLs.com – Live stream of the most shared links (and headlines) on the planet
Google Think Insights – Insights shared by Google from their research, data and analysis
Pew Research Center – latest data revealing issues, attitudes and trends shaping America and the world (Subscribe by email and Facebook)
Help a Reporter Out – What publishers want to write about. (And what their audience wants to read about.) Pitch your story idea. (See also: Reporter Connection and PitchRate.)
Vator.tv – To keep an eye on Technology entrepreneurs. Ignore their conclusions or opinions (they’re almost always wrong). And always mute Bambi Francisco. (Subscribe to VatorNews.)
Weekly World News – What’s on everyone’s mind: presented with train wreck headlines. (Subscribe by email or Facebook.)
Law Enforcement WTF Moments – The best of the worst in all of us.