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Scientific Advertising – Claude Hopkins
Reason Why Advertising – John E Kennedy
Influence: The Psychology of Persuasion – Robert Cialdini
Predictibly Irrational: The Hidden Forcevisual s that Shape Our Decisions – Dan Ariely
Mindset: The New Psychology of Success – Carol Dweck
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Practical Proverbs

Courage

“A hero is no braver than an ordinary man, but he is brave five minutes longer.” ― Ralph Waldo Emerson
“The hero and the coward both feel the same thing, but the hero uses his fear, projects it onto his opponent, while the coward