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How to get free publicity from big advertising failures

If you’re someone who invests in your business with your own money, you probably won’t want to do much brand or image advertising.
Because as Raymond Rubicam put it: “The only purpose of advertising is to sell. It has no other justification worth mentioning.”
Instead,

How John Neeman made Axe Crafting sexy with one homemade video

Welcome to Doing it Right #1 — case studies of successful marketing. The goal is to use these as learning opportunities — to hunt for killer ideas to ethically steal for your own business.
If you sell a product you create yourself, or if you

Hidden diamonds – in your own backyard

The Native American Plains Indians believed that all things possessed spirits. And Earth was important, as she was the mother of all spirits. Among the animals, the bison were considered the most useful and valuable animal in their ecosystem.
At one time, millions of these

4 free superpowers

Remember this? “We can rebuild him. We have the technology. We can make him better than he was. Better… stronger… faster.“
That’s from the intro of the TV series Six Million Dollar Man (or Sixty Million Dollar Man in today’s dollars). In it, astronaut Steve

Every day, you waste something more precious than water

My mom and dad ran a family business together (something they warned me repeatedly never to do). Mom worked in the office while dad spent most of his day outside. He’d either be in his car driving or stuck in jams, and when he wasn’t

Why “make-up sex” feels so good + how to design mind-blowing experiences

Some lovebirds annoyingly brag about “love at first sight”. But we all know how some romances can seem like a cosmic joke — like a slapstick comedy designed by God for his amusement.
The ingredients of a fiery but futile relationship are simple: introduce two

How to multiply your influence with the Website+Facebook tango

The psychology of modern giving

If you’re a leader of a charity organization (or any community), you might find these tips useful. Let’s jump right to them:
Use positive themes
Negative campaigns work extremely well in getting people to act. But when building a long-term relationship, people are less likely

Be remarkable by playing the “Opposites Game”

If you’re a rebel at heart, you’ll like this game: List everything that everyone else is doing in your industry or category, and defy as many of them as possible.
There’s no value in being another “me too” organization that gets lost in the crowd.

Multiply your success with technology

The goal of technology in business is simple: to take the most successful elements in your business, and amplify them — make them more effective and efficient. But remember: technology cannot make you successful. If you multiply a zero with anything, you’ll still get zero.