Maya’s Hope (mayashope.org) is a non-profit that helps children in extreme poverty. It was founded by Maya Rowencak after she unexpectedly lost her mom in 2007. This ignited her mission to reach out to impoverished children, especially those with no moms.

Today, Maya’s Hope sends aid to children in the Philippines and Ukraine (which just so happens to be Maya’s parents’ home countries).

Since this is a non-profit and there are no secrets to keep, you get a rare, a no-holds-barred look at the marketing systems that fuel the movement at Maya’s Hope: