Maya’s Hope (mayashope.org) is a non-profit that helps children in extreme poverty. It was founded by Maya Rowencak after she unexpectedly lost her mom in 2007. This ignited her mission to reach out to impoverished children, especially those with no moms.
Today, Maya’s Hope sends aid to children in the Philippines and Ukraine (which just so happens to be Maya’s parents’ home countries).
Since this is a non-profit and there are no secrets to keep, you get a rare, full inside view of the marketing systems that fuel the movement at Maya’s Hope:
“Who are you, and who should care?”
Stop “Cold Prospecting” — be a sunflower
“Nobody cares about you until they know how much you care”
Multiply your success with technology
Be remarkable by playing the “Opposites Game”
The psychology of modern giving
How to multiply your influence with the Website+Facebook tango
How to raise money during a natural disaster – for a different cause
